The Market
Online advertising is growing ten times faster than any other advertising media
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The difference between the current low spent on online advertising and the high duration of internet usage by advertising-relevant target groups, indicates a strong future need to catch up and close the gap. |
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At the same time, the use of traditional advertising media like television, radio, newspapers and magazines are losing share in relevant target groups in favor of the Internet. The Internet will replace television as the dominant medium in the future.
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The fact taht consumers do research online before buying "offline" has a greater impact on the advertising business. On the other hand online advertising produces only 1/10 (one tenth) of the cost of conventional advertising and therefore will remain the advertising sector with he higherst growth potential in the following years. Big American advertising agencies as Universal Mc Cann assume that |
in the near future, customers will invest 50-60 percent of their advertising budget into online marketing. For advertising and marketing decision makers, this will create the need to address digital marketing in its entire width. Therefore, they need a comprehensive and representative overview of the Swiss online advertising market, the latest solutions, products, services and trends. The Swiss Online Marketing can provide this overview.
Source: marketing-BÖRSE
